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Behind the Brief is a marketing podcast hosted by Jordan and Sarah from AIIMS Group.

Each episode takes you inside the real conversations behind campaigns, brands, and big marketing decisions. From creative ideas and strategy to client briefs, trends, and the challenges agencies face, Jordan and Sarah unpack what actually happens behind the scenes in the marketing world.

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This week Jordan and Sarah are looking at where so many businesses go wrong on social media and why influencers can often kill potential leads, using Alissa from Married At First Sight’s sponsorship with Cherry Cars as an example. Plus, how do you decide if you keep your socials in house or hand it over to an agency?

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