Behind the Brief

This week on Behind the Brief, Jordan and Sarah answer questions submitted by the AIIMS team, sharing the business lessons they wish they'd learned sooner, being too emotionally invested in your clients and the marketing advice they think is completely outdated just to name a couple...

In this episode, Jordan gets all fired up about AI, what he hates about ChatGPT and why Claude should never replace an actual human. Sarah brings in a more balanced perspective of the pros and cons of artificial intelligence in digital marketing. 

This week on Behind the Brief, Jordan and Sarah unpack why copying your competitors could be holding your business back. From chasing trends to losing your brand's personality, they discuss why standing out beats fitting in and how originality is often your biggest competitive advantage.

Sarah and Jordan go through the comments, questions and one-liners clients throw at you that make you laugh and scratch your head when it comes to business!

This week Jordan and Sarah are looking at where so many businesses go wrong on social media and why influencers can often kill potential leads, using Alissa from Married At First Sight’s sponsorship with Cherry Cars as an example. Plus, how do you decide if you keep your socials in house or hand it over to an agency?

This week Jordan and Sarah are looking at the most common reasons why businesses fail and what they tell all of their digital marketing clients at AIIMS to do before it’s too late. This episode of Behind The Brief isn’t to scare people but prepare them. 

In the very first episode of Behind the Brief, Jordan and Sarah kick things off by putting their (often clashing) personalities to the test.
Once the ice is broken, they jump into the main topic: the red flags of marketing.
From unrealistic expectations and vague briefs to common mistakes brands and agencies make, they unpack the warning signs that all clients should look out for when they're being sold "the dream".